IDEA
Start with a real irritation, not a feature wishlist.
Neon Lab
Where ideas earn their way out.
We don't need every idea to become a product. The Lab is where small annoyances get turned into experiments, tested in real life, and kept only when they genuinely help.
The route
Idea → live.
Or not.
There is no shame in stopping. In fact, killing an idea that isn't useful is part of the process. The point is to learn cheaply before we build heavily.
BUILDING
Make the smallest version that can prove whether the idea helps.
TESTING
Put it in front of real life. Watch what works, what confuses and what gets ignored.
LIVE
Useful things earn their way out of the Lab. Then we keep improving them.
On the bench
What we're
working through.
Only the experiments we're comfortable talking about appear here. Some of the more interesting ones stay private until they're ready.
Makan Where?
The core decision is working. Now we're tightening the filters, result experience and little details that make choosing food feel effortless rather than like another search task.
QuestionCan deciding where to eat become genuinely quicker?
ENUVI
We're narrowing the first useful version of a physical AI companion: presence, privacy and a small set of everyday behaviours before anything fancy gets added.
QuestionCan an assistant help without becoming another thing to manage?
Bazi Map
We're testing whether a personal place-fit reading becomes more understandable and useful when it is visual, comparable and explorable on a map.
QuestionDoes this give people a useful new lens for thinking about place?
Something else.
A few ideas are deliberately missing from this page. We can show that something is brewing without publishing the mechanism that makes it interesting.
StatusUnder wraps. That's all we're saying for now.
How we decide
The Lab has
a filter.
We like ideas, but we don't want MadeByNeon to become a graveyard of half-built clever things. These rules help decide what deserves more time.
01
Start with an annoyance.
If we can't explain the everyday friction in one sentence, we're probably not ready to build.
02
Build the smallest useful thing.
More features aren't progress. We look for the minimum that can actually change the experience.
03
Evidence beats attachment.
If people don't understand it, use it or care about it, we change it — or stop.
04
Keep the good bits protected.
Being open about the process doesn't mean publishing every unfinished mechanism or strong idea before its time.
The useful ones survive
Kill it. Keep it.
Improve it.
Not every experiment needs a launch. A useful result can be a product, a better idea — or knowing what not to build.
See the products ↗