We start with an everyday annoyance, then ask whether a small digital or physical product can make it easier.
Can't decide what to eat? Spin.
A lightweight decision helper for those moments when everybody is hungry but nobody wants to choose. Narrow the options, then let the wheel make the final call.
AI that's there when you need it. Quiet when you don't.
A physical AI companion built around presence rather than endless screen time. The aim is simple: useful everyday help that feels natural, timely and low-friction.
Explore how you and a place click.
An experiment that turns a personal place-reading into something visual and explorable — a different lens for thinking about where you live, work or recharge.
Also in the Lab
Some ideas stay private until they're far enough along to share. A public roadmap shouldn't become a blueprint for every unfinished thought.
If an experiment appears here, we're comfortable talking about it. If it doesn't, we may simply be keeping the good bits under wraps for now.
See how the Lab works ↗MadeByNeon
Start with a real annoyance. Build the smallest thing that genuinely helps.
Why we build ↗